Today it’s not enough that a website or app is easy to use and great to look at, it should be persuasive as well. It should subtly get users to do what you want them to do, without them even realising it (of course without resorting to any dark patterns or dark UX funny business).
There are lots of well know UX persuasion techniques out there, such as scarcity (basically telling people that they had better get in there quick before something goes), exclusivity (sorry, members only) and social proofing (i.e. utilizing the herd mentality). Here are 10 lesser known UX persuasion techniques that can also be very, er… persuasive.
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