If you’re thinking about redesigning your business’s website, you might be focusing on the surface of this change, considering the aesthetic of this new site and how that fits into your brand. However, a good website redesign will go deeper. It will take advantage of this alteration and also look to improve the user experience. Here are some tips to help you accomplish just that:

Answering the question of what user experience means to you
The first step in considering user experience in your redesign is deciding what it needs to do for you. Of course, you can ask yourself whether your site adheres to the relatively simple definition of positive user experience: How does your site encourage or help a visitor to complete a task or seek out more information?

However, it’s more helpful to narrow your focus and figure out whether your website is helping your business achieve certain goals and consider how you will make sure your site’s user experience is specifically serving your business.

To that end, there are many ways that you can make a website easy to use and attractive to look at. The question is, what do you want users to do on your site? If you are running an e-commerce company, for example, you’ll want to successfully guide visitors to a checkout page. According to CompuSmart Solutions, an IT company specializing in UI/UX design, a well-thought-out plan for your new UX design will not only help keep visitors engaged, it will make them more likely to return to your business’s website.

You’ll need the right designers to bring positive UX to your website’s redesign.

Hiring the right team members to help you accomplish this
So now that you’ve answered all the big, important questions that will comprise your UX design, it’s time to make sure you have the manpower to bring these ideas to life. If you haven’t done so already, you’ll need to find a UX designer or team of UX designers who will do just that.

Sift through portfolios and select candidates for interviews. In those meetings, or beforehand, ask these prospects what ideas they have for your redesign and assess how their vision aligns with yours.